Online ticketing platform Eventbrite has entered into a partnership with YouTube.

Starting yesterday (October 18), live music performances at US venues and festivals that partner with Eventbrite will be eligible for automatic listing next to the videos on YouTube Official Artist Channels across YouTube desktop and within the YouTube app.

This integration will turn the area directly underneath the video into an ‘On Tour’ section of the page and a ticket ticket purchase option will also be added.

YouTube joins a over 50 other Eventbrite distribution partners.

“We’re proud to form partnerships that play a part in bringing artists, fans and promoters together online, and to support connections built offline through live shows,” said Eventbrite in a statement.

“We’re proud to form partnerships that play a part in bringing artists, fans and promoters together online.”

Eventbrite

“YouTube joins a suite of over 50 distribution partners that helped the promoters, event managers, producers, and creators that chose Eventbrite as their ticketing and event technology partner to reach wider audiences.

“And now, together with YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues, and give fans the kinds of live music experiences they’ll never forget.”

The Eventbrite partnership marks YouTube’s second ticketing deal in the last year, having signed a deal with Ticketmaster in November 2017.

In August, Eventbrite officially filed for an IPO on the New York Stock Exchange.Music Business Worldwide