Building a business is not always about reinventing the wheel or coming up with a revolutionary product. It is always, however, about putting your own unique spin and your own take on what a brand should look like and what it should stand for.

Very often, the direction a brand and a business takes is born from the entrepreneur’s unique vision and view of the world.

Different preferences, likes, dislikes and values are the ingredients that make up the secret formula a brand is made up of, and it’s very often a reflection of the individual entrepreneur behind it all.

Your own personal brand should be celebrated and your uniqueness should be embraced:  Different is what makes you stand out in a crowded market.

In this video I get asked 5 random questions and reveal a bit more about myself….

We want to get to know the real YOU so let us know in the comments below:

• What food could you never live without? 🍫
• What movie has left a lasting impact on you? 🎥
• What is your funniest character trait? 💁