No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing.

A new infographic with data released from Convince and Convert’s Jay Baer and Daniel Lemin examines the importance of word-of-mouth compared to more traditional marketing techniques.

Word-of-mouth is effective in most industries. The graphic points out that half of all Americans rely on recommendations for restaurants, and they are 331% more likely to rely on word-of-mouth recommendations when planning a wedding than they are traditional advertising methods.

Word-of-mouth impacts voting turnout, shopping habits, lifestyle choices, and more.